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The evolution of social media and how it impacted human connections



Over the past decade we have experienced the greater evolution in technology in centuries.

From the creation of the internet in the 1960’s, websites in 1991, to the launch of Google in 1998, emails in the early 90’s, Facebook in 2004, YouTube in 2005, twitter in 2006 and Instagram in 2010, human interactions and communications have changed as we know it. The whole world is now at our fingertips, accessible, and we can interact with people from all over the globe in a matter of seconds.

This shift in human interactions have changed the way we connect, engage and interact, as well as the way we thing, feel and see things.

Social media has consumed out mind and time, to the point that the average user spends 2-3 hours per day on social media.

According to WHO, during our lifespan, we are set to spend a total of 6 years and 8 months out of our life on social media.

That can’t be healthy… or is it?

Pre-social Media, before Facebook, Instagram, twitter, LinkedIn, YouTube and TikTok, we used to connect offline, in real life with our neighbors, family and friends.

The importance of human connections hasn’t changed. Humans need other humans to feel engaged in life. We as humans starve for information, sharing, gathering, connecting and interacting. It stimulates our mind, activates our heart, and feeds our spirit.


The need for human connections has always been here - just the methods of communications have changed.


Going back to our roots and understanding our psychology as humans, and neuroscience - the way the brain works, is key in knowing how to navigate through technology, social media and digital interactions.

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